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“It’s keeping his aesthetic in keeping with his integrity of what his brand stands for and what he’s trying to do in this next chapter of his life,” said Rembert, and the next page appears to be one with a decidedly grown-up (read: sultry) subtext. Since the duo started working together, Malik’s personal style has undergone something of an evolution, as the former boy bander replaced goofy grins and sporty jumpers with sleek silk bomber jackets from Louis Vuitton and shirting from Saint Laurent. “He’s a person who knows what he wants and knows what works for him,” said Rembert, via phone from Paris. And that is due to the ongoing collaboration between Malik and his post-1D stylist, Jason Rembert. While the video-which features boxing female nudes and a lot of exploding floral imagery among a swirl of retro graphics, kaleidoscope and shattered-mirror effects-is causing a buzz with its racy undertones (Hadid and Malik are shown in various intimate clinches), its wardrobe is decidedly on point. The video for his song “Pillowtalk” features a familiar face to fashion fans: none other than Gigi Hadid. Want to keep up with breaking news? Subscribe to our email newsletter.One Directioners, rejoice! Despite the band’s hiatus, its former fifth member, Zayn Malik, just released his debut video as a solo artist. The video concludes that gender, relationship status, and probably the world itself are all social constructs. Initially, Gigi appears on the right and Zayn on the left, but the final shot with Gigi on the left and Zayn on the right demonstrates their interchangeability. The lasting images of Zayn and Gigi making out seal the destruction of gender definition. The distortion of images and armies of Zayn’s and Gigi’s are evocative of the individual’s struggle to come to terms with the redefinition of gender and the pushback against wider norms. This imagery displays the quality of male/female gender dynamics not as opposites on a binary but as conclusively similar societal constructs.
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Smoke travels between ungendered lips in an ultimate symbiosis, Gigi and Zayn morph into one another continuously, and Zayn’s profile transforms into a row of females kneeling into its shape. This compromise is found elsewhere as the video progresses.
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Nature plays a prominent role as flowers cover the screen, only to reappear later between a woman’s legs, showing that the true definition of gender lies only in communing with the natural world. The video truly finds peace when it turns to images of a newfound middle ground. With its sequences of color inverses and artful contrasts, “Pillowtalk” shows the flooring cost of social constrictions based on gender and all implications that accompany. Tears of blood show the extremity of both male and female pain, and a female body attempting to escape a striped overlay obviously suggests a prison. War and paradise are pitted against one another, demonstrating relationships’ struggle between societal restriction and independent comfort.
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The girl, too, is somehow viewed by society as “dangerous” in her final outburst, due to abnormally long (only around one foot) spikes emerging from her skin in a symbolic gesture of her passionate emotions. Zayn is cast as the archetypal “bad boy” character. These opposites symbolize the larger metaphorical struggles of gender constructs and relationship-defining pressures.
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The cuts oscillate between extremes, only to settle on a newly defined “gray area.” These extremes include: Zayn, the male protagonist, with smoke coming from his mouth, and Gigi Hadid, the female lead, without the short studs adorning a girl’s face later elongated into dangerous spikes because of an angry outburst and an unorthodox boxing match between the deities of “war zone” and “paradise.” The juxtaposed images follow a barely definable but existent train of logic. The video is reminiscent of a David Lynch dream sequence, bringing the viewer into the mind of an unidentified being, which gives these meditations a more human perspective. But its music video betrays its true interest: Advancing the artistic agenda to destroy every binary, ever, from gender to relationship status. The song superficially meditates on subjects such as sex and the true definition of intimacy. This debut is a far cry from his previous One Direction hits, and those searching for topics with more gravity and new meaning were not disappointed. Last week, controversial artist Zayn Malik released the music video for his single “Pillowtalk,” which quickly rose in the charts to take over the number one spot in the U.K.